MOMSTAY Medium- and Long-Term Accommodation UGC Creation Campaign_App & Service Type

Brand and Campaign Introduction

Brand Introduction

MOMSTAY helps international students and long-term visitors find housing in Korea.

Campaign Introduction

Creators will explore the MOMSTAY app or website and introduce two or three useful features in one short-form video.

1. Campaign Core Summary

Brand
MOMSTAY

Brand Introduction
MOMSTAY is an accommodation search and housing support platform for international students and people planning to stay in Korea for one month or longer.

Campaign Type
App & service-based campaign

Number of Creators
8 creators

Required Upload Channels
Instagram Reels + TikTok

Content Deliverables
Create 1 vertical short-form video and upload the same video to both channels. The final video file and a clean version suitable for advertising use must also be submitted.

Campaign Introduction
Selected creators will explore the MOMSTAY app and website and create 1 short-form video naturally introducing 2–3 useful features for international students and people looking for medium- or long-term accommodation in Korea.

Provided Products or Services
Direct experience of the MOMSTAY app and website

Creator Reward
80,000 Soo House Points

Pre-upload Review
Required

Post Retention Period
At least 6 months from the posting date

Secondary Usage / Paid Ad Usage
The final approved content and clean video file may be used in MOMSTAY advertisements, service pages, detailed pages, and official social media for 2 years

No Meta Partnership Ad Code or TikTok Spark Ads Code submission is required.

2. Campaign Schedule

All dates are based on Korea Standard Time (KST).

Application Period
2026.08.03~2026.08.09

Selected Creator Announcement
2026.08.10

Creator Onboarding & Content Concept Approval
2026.08.10~2026.08.11

Content Creation Period
2026.08.11~2026.08.16

Content Draft Submission
By 2026.08.16

Content Review & Revision
2026.08.17~2026.08.20

Revised Final Submission
By 2026.08.23

Final Upload Deadline
2026.08.23, 23:59 KST

Reward Payment
2026.09.05

*Rewards are paid on the last day of the same month if the final upload is completed before the 15th of the month. If the final upload is completed after the 15th, rewards are paid on the 5th of the following month.

3. Eligibility

Required Conditions

● Foreign nationals residing in Korea with a combined follower count of at least 9,000 across their social channels and active Instagram and TikTok channels

● Must be able to explore the MOMSTAY app and website, create 1 vertical short-form video in the language normally used on their channel, upload the same video to Instagram Reels and TikTok, and submit the final video file and a clean version suitable for advertising use

● Must be able to follow the campaign schedule, content guidelines, concept approval process, revision requests, and all instructions provided by Soo House and MOMSTAY

Preferred Content Categories

● Korea life / Living in Korea
● Study abroad / International student life
● Housing / Accommodation
● Daily vlogs / Practical living information

Preferred: Creators whose audience includes international students or people interested in studying, living, or long-term stays in Korea.

Creators will explore the app or website and introduce two or three useful features in one short-form video.

The two introductions above total 190 characters, including spaces and punctuation, and remain within the 200-character limit.

4. Provided Benefits and Rewards

Provided Products or Services

Each selected creator will receive access to the following service:

● Direct experience of the MOMSTAY app and website

Product/Service Provision Method

Selected creators must directly explore the MOMSTAY app and website and select 2–3 relevant features to introduce in their content.

Creators may introduce features such as theme-based accommodation search, map-based search, automatic chat translation, eligible pre-arrival booking, or Find My Stay support, depending on the features currently available and relevant to their content.

No product shipment, reservation, or on-site visit is required.

Creator Reward

● 80,000 Soo House Points

Payment Conditions

The reward will be provided only when the creator completes all stages of the campaign in accordance with the content guidelines, operations team instructions, and all information provided in advance.

A 7% Soo House service fee will be deducted from the actual reward payment. Applicable taxes may also apply.

5. Key Notices

Review and Content Upload

● If the submitted content does not meet the content guidelines, revision or resubmission may be requested.

● Final content approval will be based on whether the content meets the content guidelines.

● Content must be uploaded only after receiving final approval from MOMSTAY and the Soo House operations team.

● The operations team is not responsible for any account- or post-related disadvantages caused by uploading content before receiving prior approval.

Mission Completion and Post Retention

● Rewards are paid only when all UGC missions and submission steps listed in the campaign are completed.

● Creators must follow the content guidelines and all previously announced submission deadlines.

● Creators must complete all requirements, including sponsorship disclosure, required tags, designated-channel uploads, submission of the final video and clean version, and any additional campaign-specific missions.

● Uploaded content must remain publicly available for the announced retention period.

● By applying, creators agree to keep the approved UGC posts public for at least 6 months and allow MOMSTAY to use the approved content for advertisements, service pages, detailed pages, and official social media for up to 2 years if selected.

Incomplete Missions and Participation Restrictions

● Unauthorized delays, loss of contact, incomplete submissions, or incomplete missions may result in non-payment of rewards and restrictions from future campaign participation.

Reward Service Fee

● A 7% Soo House service fee will be deducted from the actual reward payment.