Hanatour ITC Gangwon & Hanwoo UGC Campaign | KRW 900,000 Total Benefits_Visit Type

About Hanatour ITC

Hanatour ITC is Hanatour’s inbound travel division for international visitors to Korea.

About the Campaign

Creators will join a 1-night, 2-day Discover Korea tour segment and turn the experience into Instagram Reels.

1. Campaign Overview

Brand

Hanatour ITC

Campaign Type

Visit-Based Campaign

Number of Creators

6 creators

Required Upload Channel

Instagram Reels, posted as a Collab with @hanatouritc_official

Content Deliverables

Create 2 short-form videos per creator: 1 Gangwon travel video + 1 Hanwoo-focused video. Both must be uploaded to Instagram Reels. Cross-posting the same videos to YouTube Shorts is optional. Final approved original and clean video files must also be submitted.

Provided Service

A newly planned 1-night, 2-day Gangwon & Hanwoo travel experience covering Gangneung, Sokcho, and Yangyang, valued at KRW 800,000 (approx. USD 570)

Total Benefits

KRW 900,000 in total value (KRW 800,000 tour experience + 100,000 Soo House Points)

Creator Reward

KRW 100,000 in Soo House Points

Pre-Upload Review

Required

Post Maintenance Period

6 months from the final posting date

Secondary Usage

1 year, non-exclusive use within the agreed campaign purpose

Paid Advertising Usage

Hanatour ITC plans to use approved content as advertising materials within the agreed secondary usage scope.

2. Campaign Schedule

All dates and deadlines are based on Korea Standard Time (KST).

Application Period

2026.08.21–2026.08.30

Selected Creators Announcement

2026.08.31–2026.09.01

Visit Period

2026.09.10–2026.09.11

Content Draft Submission

2026.09.11–2026.09.15

Content Review

2026.09.16–2026.09.20

Final Content & Original/Clean File Submission

2026.09.22

Final SNS Upload Deadline

2026.09.23

Reward Payment

2026.10.05

Rewards are paid at the end of the same month when the final upload is completed before the 15th. If completed on or after the 15th, rewards are paid on the 5th of the following month.

3. Brand & Campaign Introduction

About Hanatour ITC

Hanatour ITC is Hanatour’s inbound travel division for international visitors to Korea.

About the Campaign

Creators will experience Gangwon’s destinations and Hanwoo cuisine over 2 days and create two Instagram Reels.

4. Eligibility

Required

• Have at least 10,000 combined followers across all SNS channels and a public Instagram account.

• Be able to create 2 short-form videos with English subtitles or English voiceover — 1 Gangwon travel video and 1 Hanwoo-focused video — and upload both to Instagram Reels.

• Be available for the entire 2026.09.10–2026.09.11 itinerary, be able to eat meat-based meals, pay a KRW 50,000 participation deposit that will not be refunded in case of a no-show or failure to board the designated KTX, and follow all content guidelines and operational instructions.

We’re Looking for Creators Who

• Whoever can create contents in English

• Have strong audience reach in Western markets, with priority given to the United States, followed by Australia, Canada, the United Kingdom, and Europe.

• Create travel or lifestyle content and can capture Gangwon’s coastal scenery, local destinations, and regional travel experience in an engaging and authentic way.

• Can independently understand and introduce travel destinations while making Hanwoo and Korean food experiences look visually appealing and enjoyable.

Preferred Content Categories

Travel, Lifestyle, Food, Mukbang, Korean Culture, Local Tourism

5. Benefits & Creator Reward

Provided Service

Selected creators will participate in a newly planned 1-night, 2-day Gangwon & Hanwoo experience.

The experience includes:

• Travel through Gangneung, Sokcho, and Yangyang

• Meals included in the scheduled itinerary

• KTX and local ground transportation

• Accommodation with one private room per creator

• Visits to major travel destinations and coastal areas in Gangwon

• Hanwoo-centered dining experiences included in the itinerary

• Opportunities to experience and create content around both regional travel and Korean beef cuisine

The regular value of the 1-night, 2-day experience is KRW 800,000 (approx. USD 570).

Total Benefits

The total campaign benefits are valued at KRW 900,000, including the KRW 800,000 travel experience and KRW 100,000 in Soo House Points.

How the Service Is Provided

Selected creators must arrive at the designated meeting point on time and participate in the full 1-night, 2-day itinerary.

The Gangwon itinerary will involve visits to designated locations based on the campaign schedule and content guidelines. Detailed meeting information, transportation, accommodation, itinerary, and filming instructions will be provided before the trip.

Creator Reward

Creators who successfully complete all campaign missions will receive KRW 100,000 in Soo House Points.

Reward Conditions

Rewards are provided only after all campaign requirements have been completed in accordance with the content guidelines, Soo House operational instructions, and all information provided in advance.

Fees & Taxes

Service fees and applicable taxes may apply when withdrawing Soo House Points.

6. Important Notes

Content Review & Upload

• If submitted content does not meet the campaign guidelines, revisions or resubmission may be requested.

• Final content approval will be based on compliance with the campaign guidelines.

• Content may only be uploaded after receiving final approval from both Hanatour ITC and the Soo House operations team.

• Soo House is not responsible for any account- or post-related disadvantages resulting from content being uploaded without prior approval.

Mission Completion & Post Maintenance

• Rewards will only be provided after all UGC missions and submission procedures specified in the campaign have been completed.

• Creators must follow the content guidelines and all previously communicated submission deadlines.

• All required disclosures, tags, designated channel uploads, and additional campaign-specific missions must be completed.

• Uploaded content must remain publicly available for the specified maintenance period.

• All engagement metrics that can be made publicly visible on the platform, including views, likes, and comments, must remain publicly accessible for campaign performance tracking.

Incomplete Missions & Participation Restrictions

Unauthorized delays, loss of contact, no-shows, or failure to complete campaign missions may result in reward cancellation and restrictions on participation in future campaigns.

Reward Service Fee

A 7% Soo House service fee will be deducted from the final reward amount.