Brand Introduction
HONEYBIO offers Daily Vinegar Shots made with pumpkin, aronia, and mulberry.

Campaign Introduction
Creators will visit Seongsu Ready Young Pharmacy, experience all three Daily Vinegar Shot products, and create one short-form review video.

1. Campaign Summary

Brand
HONEYBIO

Campaign Type
Visit-Based Campaign

Number of Creatators
20 creators

Target Creators
Creators who primarily create content in Simplified Chinese or Traditional Chinese for audiences in countries or regions where these languages are commonly used(Must be One of Two conditions)

Required Upload Channels
Essential: Xiaohongshu(Rednote) + one additional SNS channel selected by the creator

Content Deliverables
Create one short-form video and upload the same video to Xiaohongshu and one additional SNS channel

Products Provided
Two pouches each of Daily Vinegar Shot Pumpkin, Aronia, and Mulberry, for a total of six pouches

Retail Value of Products
KRW 28,800

Total Benefits
KRW 88,800 total value

Creator Reward
60,000 Soo House Points

Pre-Upload Review
Required — content may be uploaded only after final approval from HONEYBIO and the Soo House Operations Team

Post Maintenance Period
Six months from the final posting date

Secondary Usage Period
Two years from the final posting date

Content Usage Plan
The final content may be used for brand advertising, product detail pages, and official social media content

Advertising Code Submission
Not required

2. Campaign Schedule

All dates and times are based on Korea Standard Time (KST).

Application Period
2026.09.04–2026.09.20

Selection Announcement and Participation Notice
2026.08.27–2026.08.28

Pharmacy Visit, Product Pickup, and Filming Period
2026.09.24–2026.09.30

Content Draft Submission
2026.09.27–2026.10.04

Content Review
2026.10.01–2026.10.07

Final Version Submission
2026.09.27–2026.10.09

Final SNS Upload Deadline
2026.10.09, 23:59 KST

Reward Payment
2026.11.05

Rewards are paid on the last day of the same month when the final upload is completed between the 1st and 14th. If the final upload is completed on or after the 15th, the reward is paid on the 5th of the following month.

3. Brand and Campaign Introduction

Brand Introduction

HONEYBIO offers Daily Vinegar Shots in pumpkin, aronia, and mulberry varieties.

Campaign Introduction

This campaign is designed for creators who primarily create content in Simplified Chinese or Traditional Chinese and have an active Xiaohongshu(Rednote) presence.

Selected creators will visit Seongsu Ready Young Pharmacy, experience all three HONEYBIO Daily Vinegar Shot products, and create one short-form review video.

The approved video must be uploaded to Xiaohongshu as the mandatory main channel, as well as one additional SNS channel selected by the creator.

4. Eligibility

Required Criteria

• Creators who primarily use Simplified Chinese or Traditional Chinese for their content and target audiences in countries or regions where these languages are commonly used, and who are currently residing in or staying in Korea during the campaign period

• Creators with an active Xiaohongshu account with at least 4,000 followers

• Creators who can visit Seongsu Ready Young Pharmacy during the designated visit period, produce one short-form video featuring all three products and required scenes, and upload the same video to Xiaohongshu and one additional SNS channel

Please note:
This campaign is specifically designed for creators who primarily produce content in Simplified Chinese or Traditional Chinese for Chinese-speaking audiences. Creators who do not meet this language and audience requirement are not eligible for selection.

Creators We Are Looking For

• Creators who actively produce content in Simplified Chinese or Traditional Chinese for Chinese-speaking audiences

• Creators who regularly produce beauty, healthcare, wellness, lifestyle, K-beauty, or Korea shopping content

• Creators who can naturally introduce the campaign through a pharmacy visit → product discovery → experience → review storyline

Preferred Content Categories

Beauty, Healthcare, Wellness, Lifestyle, K-Beauty, Korea Shopping, Daily Routine, Pharmacy, Drugstore

5. Benefits and Creator Reward

Products Provided

• Daily Vinegar Shot Pumpkin: two pouches, worth KRW 9,600

• Daily Vinegar Shot Aronia: two pouches, worth KRW 9,600

• Daily Vinegar Shot Mulberry: two pouches, worth KRW 9,600

Each pouch has a regular retail price of KRW 4,800.

Creators will receive a total of six pouches across three product varieties, with a total retail value of KRW 28,800.

Total Benefits

The campaign provides total benefits worth KRW 88,800, consisting of products worth KRW 28,800 and a creator reward of KRW 60,000 in Soo House Points.

How the Products Will Be Provided

Selected creators must visit Seongsu Ready Young Pharmacy between 2026.09.05 and 2026.09.10 to pick up all six product pouches and film the required content on-site.

The product cost will be covered by HONEYBIO, and no separate shipping will be provided.

The exact visit date and time within the designated period must be reserved and confirmed in advance. Before visiting, selected creators must provide the following information to the Soo House Operations Team:

• Preferred visit date and time

• Name or nickname

• Xiaohongshu account URL

• Additional SNS account URL to be used for the campaign

Visit Location: Seongsu Ready Young Pharmacy

The detailed address, available visit slots, and on-site instructions will be provided to selected creators through the final content guideline or a separate operations notice.

Creators may not visit without a confirmed reservation.

Creator Reward

Creators who successfully complete all campaign requirements will receive KRW 60,000 in Soo House Points.

Reward Payment Conditions

The reward will be provided only when the creator completes every stage of the campaign in accordance with the content guideline, Operations Team instructions, and all information provided in advance.

6. Content Deliverables

Basic Deliverables

Content Format
One vertical short-form review video

Required Upload Channel
Xiaohongshu(Rednote)

Additional Upload Channel
One additional SNS channel selected by the creator, such as Instagram, Threads, or TikTok

Total Number of Posts
Upload the same video to a total of two channels:
Xiaohongshu + one additional SNS channel

Content Language
implified Chinese or Traditional Chinese

Subtitles and Voice-Over
The content must include Simplified Chinese or Traditional Chinese subtitles and/or voice-over so that the key campaign message can be clearly understood by the creator’s target Chinese-speaking audience.

Pre-Upload Review
Required

Advertising Code
Not required

Additional Files
Requirements for original and clean video files, including whether they are required and how they must be submitted, will be provided in the final content guideline.

Xiaohongshu Upload Requirement

Xiaohongshu is the mandatory primary platform for this campaign.

All selected creators must:

• Have an active Xiaohongshu account with at least 4,000 followers

• Upload the approved campaign content to their Xiaohongshu account

• Keep the Xiaohongshu post publicly available during the required maintenance period

• Submit the final Xiaohongshu post URL to the Soo House Operations Team

• Follow any campaign-specific title, hashtag, brand mention, or disclosure requirements provided in the final guideline

Uploading only to Instagram, TikTok, Threads, or another platform without uploading to Xiaohongshu will not be considered completion of the campaign mission.

Required Products

All three products below must be included in the content:

• Daily Vinegar Shot Pumpkin

• Daily Vinegar Shot Aronia

• Daily Vinegar Shot Mulberry

The exact package and label visibility requirements will be provided in the final content guideline.

Required Scenes

The video must include:

• The products displayed on the shelf inside Seongsu Ready Young Pharmacy

• The product POP or in-store promotional signage

• A scene in which the creator explains the products

Recommended Content Flow

Visit Seongsu Ready Young Pharmacy → Discover the products on the shelf → Introduce all three products → Pick up and experience the products → Show product use → Share an honest review

The video should not consist only of product package shots. The storyline should naturally connect the pharmacy visit, product discovery, product experience, and review.

For Xiaohongshu, creators are encouraged to present the experience from the perspective of discovering a new beauty or wellness item while shopping in Korea, rather than creating a purely commercial product advertisement.

Key Communication Points

• Naturally introduce the products as new items available in person at Seongsu Ready Young Pharmacy.

• Highlight the experience of discovering a new Korean wellness product during a pharmacy or shopping visit in Seongsu.

• Introduce the general characteristics of pumpkin, aronia, mulberry, and vinegar through an everyday wellness or health-focused liquid tea concept.

• Share an authentic review based on the creator’s personal experience of discovering and trying the products.

• Emphasize both the new-brand discovery experience and the fact that the products can be found at an offline pharmacy location in Korea.

• Content should feel natural, useful, and relevant to the creator’s Simplified Chinese- or Traditional Chinese-speaking Xiaohongshu audience.

Food-Related Expression Requirements

These products are classified as general food products and are not health functional foods.

The content must not include statements that suggest or guarantee:

• Disease prevention or treatment

• Medical or therapeutic effects

• Guaranteed improvement of bodily functions

• Effects that could cause the products to be misunderstood as health functional foods

When explaining the ingredients or general characteristics of vinegar, creators must avoid exaggerated, medical, or definitive health claims.

Detailed approved and prohibited expressions will be provided in the final content guideline.

On-Site Filming Requirements

• Products from other brands may appear in the background of the pharmacy.

• Creators must minimize the exposure of pharmacy employees’ and other customers’ faces.

• Upon arrival, creators must inform the pharmacy staff that they are visiting for the HONEYBIO campaign.

• Creators may visit only on the date and time confirmed in advance with the Operations Team.

• Do not tag Soo House or add Soo House as a collaborator.

• Third-party agency or company accounts should not be shown or added unless specifically instructed.

• Requirements relating to the HONEYBIO account tag, Xiaohongshu title and hashtag requirements, sponsored-content disclosure, package and label exposure, and file submission will be provided in the final content guideline.

HONEYBIO Official Instagram: @honeybio.inc

7. Important Notes

Content Review and Upload

• If the submitted content does not meet the content guideline, revisions or resubmission may be requested.

• Final content approval will be determined based on whether the content complies with the guideline.

• Content may be uploaded only after receiving final approval from both the brand and the Soo House Operations Team.

• The Operations Team is not responsible for any account- or post-related disadvantages caused by uploading content without prior approval.

Mission Completion and Post Maintenance

• The reward will be provided only after all UGC missions and submission procedures described in the campaign have been completed.

• Creators must follow the content guideline and all previously communicated submission deadlines.

• Uploading the approved content to Xiaohongshu is mandatory.

• Creators must also upload the same approved content to one additional SNS channel.

• Creators must complete all required advertising disclosures, account tags, uploads to the designated channels, and any additional campaign-specific missions.

• Uploaded content must remain publicly available for the stated maintenance period.

• To allow campaign performance tracking, all engagement metrics that can be made public on the platform, including views, likes, comments, saves, and shares, should remain publicly visible where supported by the platform.

Eligibility and Platform Requirements

This campaign is exclusively open to creators who primarily produce content in Simplified Chinese or Traditional Chinese for Chinese-speaking audiences.

Creators must have an active Xiaohongshu account with at least 4,000 followers at the time of application and selection.

If the Xiaohongshu account does not meet the minimum follower requirement, becomes unavailable, or cannot be used to complete the required upload, the creator may no longer be eligible to participate in the campaign.

Incomplete Missions and Participation Restrictions

Delays without prior notice, loss of contact, no-shows, failure to upload to Xiaohongshu, or failure to complete other required missions may result in the reward being withheld and restrictions on participation in future campaigns.

Reward Service Fee

A 7% Soo House service fee will be deducted from the actual creator reward.